The ODOP initiative is designed to incentivize indigenous crafts and specialized products across all 75 districts of Uttar Pradesh.
- Inception Date: Launched officially on January 24, 2018, coinciding with the Uttar Pradesh Foundation Day celebrations.
- Primary Objectives: To preserve and develop local crafts, promote artistic talent, increase incomes, generate local employment, and enhance product quality for global export markets.
- Financial Support Mechanism: Includes the Margin Money Subsidy Scheme through financial institutions, providing up to 25% to 35% subsidy on project costs up to Rs. 25 Lakhs.
- Common Facility Centres (CFC): Establishment of physical hubs providing access to advanced testing labs, designing facilities, raw material banks, and shared manufacturing machinery.
- Digital Marketing & Branding: Integration with leading e-commerce giants like Amazon and Flipkart, alongside dedicated participation in national and international trade fairs (e.g., UP International Trade Show).
| District | ODOP Product | Special Significance / Feature |
|---|---|---|
| Varanasi | Banarasi Silk Saree | Geographical Indication (GI) tagged traditional handloom weave |
| Moradabad | Brassware | Known globally as 'Peetal Nagri' (Brass City) |
| Bhadohi | Handmade Carpet | Major hub of carpet manufacturing and GI tagged floor coverings |
| Lucknow | Chikankari & Zardozi | Intricate white-on-white shadow embroidery art |
| Agra | Leather Footwear | Largest cluster for leather goods export and manufacturing |